1. Who we are and how to contact us

Newday Motor is responsible for the personal information we use to operate this website and handle your enquiries. This notice explains how we use information when you browse our used vehicles, contact us or request a viewing.

Address: Landon Street, Stoke-on-Trent, Staffordshire, ST3 1TW
Email: newdaystoke@gmail.com
Telephone: +44 7933 445 534

For a privacy request, please contact us using these details and tell us which enquiry or information your request concerns. Please do not send identity documents or sensitive personal information unless we ask for information needed to handle your request.

2. Information we collect

• Information you submit through an enquiry or viewing form, such as your name, email address, telephone number, message, vehicle of interest and requested appointment details.
• Correspondence when you contact us by email or telephone.
• Technical information used by the website, hosting and security services, such as IP address, browser information, request times and security or error logs.
• Vehicle IDs and checklist choices stored in your browser when you use Saved Vehicles, Compare Vehicles or the viewing checklist.

Enquiry forms are not an online payment or vehicle purchase checkout. Providing your contact information is voluntary, but we may be unable to respond or arrange a viewing without a suitable way to contact you. Avoid including information about other people unless it is necessary for your enquiry.

3. Why we use your information

We use enquiry and appointment information to answer questions, discuss a vehicle, arrange a viewing and manage related correspondence. Where you ask us to take steps towards a possible purchase, our lawful basis is taking steps at your request before entering into a contract. For other enquiries, our legitimate interest is responding to people who contact the dealership.

We use necessary technical and security information for our legitimate interests in operating a reliable website, preventing abuse and protecting enquiries and systems. Where a legal obligation requires us to keep or disclose information, we rely on that obligation.

We do not use website enquiries to send subsequent promotional campaigns. Website enquiry forms do not make decisions about you based solely on automated processing that have legal or similarly significant effects. Anti-spam checks may block a form submission; if this happens, you can contact us by email or telephone.

4. Services that handle information

Relevant dealership staff handle your enquiries. Website information is stored through our hosting provider, Hostinger, and enquiries may be stored in the website administration system and our email correspondence. Our contact mailbox is hosted through Google Gmail.

Contact forms use Cloudflare Turnstile to help detect automated submissions. Cloudflare processes technical information needed to assess a request, such as browser, device and network information.

Where a page includes Google Maps or another external service, your browser may communicate directly with that provider and share technical information. A provider may use cookies or similar technologies and apply its own privacy terms. Following an external link takes you to a separately operated website.

We may disclose relevant information when required by law or when necessary to obtain professional advice or handle a legal claim. We do not sell enquiry information.

5. International processing

Hostinger, Google and Cloudflare operate internationally. Depending on the service and its infrastructure, personal information may be processed outside the UK. International processing is subject to applicable UK data protection requirements, including requirements for adequacy or appropriate safeguards where a restricted transfer occurs. Contact us for details of the arrangements relevant to your information or to request information about applicable safeguards.

6. Cookies and browser storage

Saved Vehicles stores the IDs of vehicles you choose in local storage in your browser. The viewing checklist stores your selected checklist items locally. These choices remain until you remove or reset them, clear site data or your browser removes the stored information. They are specific to that browser and device.

Compare Vehicles uses a browser cookie to remember vehicle IDs you add to your comparison. Remove vehicles or use the comparison clear button to clear your selection. Authentication and session features may also use cookies, for example when an authorised administrator signs in.

Hosting, security and embedded services can also use storage or access technologies. You can manage cookies and site data through your browser. Blocking or clearing them may reset your selections or affect website features. Where consent is required for an optional technology, describing it in this policy does not itself provide that consent.

7. How long we keep information

We determine retention by the purpose and circumstances of the information. For enquiries and viewing requests, the relevant criteria are whether the enquiry is still open, whether related correspondence or a transaction remains ongoing, and whether information is needed to resolve a complaint, meet a legal obligation or establish, exercise or defend a legal claim.

Technical and security records are retained according to their operational or security purpose and any incident that needs investigation. Backups may contain earlier copies until those backups are replaced or expire. Information should be deleted or anonymised when it is no longer needed for the relevant purpose. Contact us if you want information about the retention of a particular enquiry.

8. Your rights

Depending on the circumstances, you may have rights to access your personal information, correct inaccurate information, request deletion, restrict its use, or receive certain information in a portable format. Where processing relies on consent, you can withdraw that consent without affecting earlier lawful processing.

Right to object: you may object to processing based on legitimate interests for reasons relating to your circumstances. Contact us using the details above to exercise this right.

Rights are subject to applicable conditions and exceptions. We may need sufficient information to verify your identity and locate the relevant records. We will explain if we cannot fulfil a request.

You can also complain to the UK Information Commissioner’s Office: ico.org.uk/make-a-complaint or telephone 0303 123 1113. You can contact us first so we can try to resolve your concern, but you do not have to do so before contacting the ICO.

9. Updates to this notice

We may update this notice when our website, services or handling of information changes. The date shown above identifies the latest update. Please contact Newday Motor if you have questions about this notice.